think SHOPPER conference & workshop logopowered by PEPSICO

Shopper Marketing Conference & Workshop, 18-19 Oct, Novotel
with Mike Anthony, keynote speaker and trainer

Mike AnthonyWorld-renowned Consumer and Shopper Marketing Consultant, Speaker & Writer
Co-author of #1 Bestseller The Shopper Marketing Revolution - "For those on the fast-track of modern business, is a must-read.", Paco Underhill, author of Why We Buy: The Science of Shopping
Founder and CEO of engage, a global management consultancy advising top retailers and CPGs around the world
Partner and key contributor on the online learning platform Shopper Marketing Experts

Shopper Marketing Conference - 18 Oct  SOLD OUT

One day conference with Mike Anthony as keynote speaker, joined by top retailers and suppliers sharing their views on:

  • Where we stand, as an industry, on Shopper Marketing
  • Go Omnichannel! But what does it take?
  • The race for Multichannel
  • Shopping missions and Channel strategies
  • How Retailers and Suppliers collaborate to deliver value to the Shopper

Join the most prestigious event on Shopper Marketing

Get inspiration from Mike Anthony, a pioneer of Shopper Marketing

Meet and share ideas with business leaders and experts in Shopper Marketing


Daniel Cirstea"We aim to bring joy in the Romanian homes, starting with the families of those working with Profi. We believe this is the most sustainable way to take care of our customers."

Daniel Cirstea

CEO, Profi Rom Food

Raluca Ana Timis"In order to Win Today we must understand our shoppers. In order to Shape Tomorrow we need to anticipate and build on future trends. Putting shoppers at the heart of everything we do, will help us build purposeful brands and achieve sustainable growth."

Raluca Ana Timis

Insights Manager PepsiCo Romania

Dorian Cazacu"Knowing your customers should be a vital consideration for any brand set on a path to growth. I’m working closely with manufacturers and retailers to shed a little light on how people make decisions and what it means for business."

Dorian Cazacu

Senior Client Director, enthusiast Shopper adviser at Ipsos in Romania

Bogdan Lupu"With consumer and shopper habits changing fast, there has never been a greater time for Carrefour to deliver value to our customers based on a good understanding of their needs and preferences. This is how the Act For Food program was born – quality and affordable food for everyone; and that is why we continue to develop our Omnichannel model – customized services for whenever and wherever our customers need it."

Bogdan Lupu

Head of Digital Marketing Carrefour Romania

Janusz Moroz"There has never been a better time for CPGs and retailers to rely on technology to drive growth and improve business processes. At Symphony RetailAI, we are happy to be at the forefront of innovations and bring the future closer through Artificial Intelligence-enabled decision platforms, solutions and customer-centric insights."

Janusz Moroz

Channels Manager for Europe, Middle East and Africa, Symphony RetailAI



Check-in. Welcome coffee


Event intro


Keynote speech delivered by Mike Anthony. Q&A


Dorian Cazacu, Ipsos
Key findings of the 1st Industry Survey on Shopper Marketing in Romania


Coffee Break


Raluca Ana Timis, PepsiCo
Putting Shoppers at the heart...




Daniel Cirstea, Profi
Freedom to test


Bogdan Lupu, Carrefour
Digital and Omnichannel in the life of Romanian shoppers


Coffee Break


Janusz Moroz, Symphony RetailAI
Supermarket 2020-vision of evolution of retail


Event closing

Experience the future of customer-centric category management – LIVE DEMO

VR demoDiscover a next-generation approach to category management, including Virtual Reality and immersive shopper insights, that allows you to connect data and capability to the relevant processes and people and elevate category management to a strategic differentiator.

As a retailer, imagine a new way of working using VR technology. One that seamlessly interacts with floor plans and planograms and shopper marketing activation.

If you’re a CPG manufacturer, VR can make your vision of your retailers’ environments come to life. You’ll validate and quantify the impact of new planograms, points of sale, store concepts that you create.

The VR solution for retail from Symphony RetailAI - visit our booth at the conference.

Shopper Marketing Experts World Tour 2018 - 19 Oct   SOLD OUT

Half-day workshop followed by a working lunch with Mike Anthony

  • Learn the five step total marketing model
  • Shift to a shopper focused approach
  • Identify growth opportunities
  • Develop shopper focused strategies
  • Deliver growth & competitive advantage
The Shopper Marketing Revolution

Get your free copy signed by the authors when you attend the workshop

Seats are limited!

Shopper Marketing Experts logo

Order Form

The event is sold out.
For additional information contact Cristina Toma at +40747184858

organized by

Studio 16 logoIpsos logo

technology partner

Symphony logo

market intelligence partner

Rappel des titres logo

exclusive media partner